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Differentiation Is Essential in Business, but Comes at a Cost

On a social level, humans are hard-wired to be part of a tribe. Growing up, we want to fit in with our peers whether in attire, interests, or ambitions. As adults we tend to seek out like-minded people to hang our hats with.

Social Media Pitfalls for Employers

Managers: is it OK to “friend” a subordinate on Facebook? Are you responsible for an employee’s harassing tweets? Labor and employment attorney David L. Barron answers these and other tricky social media questions

Interesting Bedfellows: Why a Teaming of HR and Marketing Makes Sens

Brand can no longer be driven solely by Marketing. It demands more cross-functional collaboration. And while HR would seem a strange bedfellow to Marketing, there is much that HR can do to support internal effort to deliver the brand promise. And HR,...

Social Media Go to Work

Why should organizations become more focused on leveraging social media tools? There are two main reasons: 1. Millenials love them; #2. They work. Unfortunately, according to a new study by i4cp and ASTD, many companies are afraid to jump into the world of Facebook, Twitter, wikis, blogs, and podcas

Be True to Your Brand

Authenticity used to mean a product was made by the person whose name was on the label. Now it means the product is real, not as opposed to fake, but as the opposite of cynical.

Inspiring Customers: Lessons from Nonprofit Organizations

Many of today’s most powerful brands have converted from old-line commercialism to do-good capitalism, adopting tag lines that talk about inspiration, passion, and a desire to make the world a better place. In short, big business is taking a tip from the nonprofit world, where building a meaningful

4 Capabilities Your Company Needs to Fuel Business Growth

Most businesses actively and continually seek to grow and expand. The rewards of growth are self-evident. However, the pursuit of growth opportunities must always be balanced against the availability of resources.

You and Your Company: Making the Corporate Brand/Personal Brand Connection

Culture is a complex and critical component of leadership. Yet many leaders underestimate its impact or fail to deal effectively with it in conjunction with growth strategies and other business initiatives. As CEO Lou Gerstner said about IBM’s culture during a period of transformation, “I came to se

10 True Marketing Lessons from The Grateful Dead

Music fans know the Grateful Dead as rock legends and amazing musicians.

10 Special Ops Practices for Extraordinary Business Success

Learn from Navy Seals, Delta Force and the The Green Berets how to build the extraordinary people you need when your business faces a crisis--money or time or both are short and you need top talent to turn the situation around. For 10 practices to...

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